Customer Datascience
Customer journey datascience—acquisition, engagement, segmentation, CLV, churn, experimentation, and activation across digital channels.
4.9
(245 students)
8 Weeks · 40 hours
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What is this course about?
Customer Datascience
40 Hours · 10 Modules with Labs · Digital Marketing Track
Turn customer data into growth decisions—map journeys, segment audiences, measure CLV and churn, run experiments, and activate insights across digital channels.
You will practice datascience that connects acquisition, engagement, and retention—not vanity dashboards—with guided labs on real customer datascience workflows.
Tools & methods you will use:
- Customer journey & funnel analytics
- Segmentation and cohort analysis
- CLV, churn, and retention modeling
- Experimentation (A/B) and attribution basics
- Dashboards and activation recommendations
Course Features
Post Graduate Diploma
8 Weeks of Content
Hands-on Projects
Community Support
Lifetime Access
Student Reviews
Nisha Agarwal
Outstanding customer datascience course. Journey, CLV, and churn labs changed how our growth team prioritizes retention work.
FlipkartRohan Mehta
Practical segmentation and experimentation modules. The activation capstone is now the centerpiece of my datascience portfolio.
RazorpayPriya Sundaram
Clear path from funnel diagnostics to CLV decisions. Far more useful than generic dashboard training.
SwiggyElena Brooks
Excellent customer datascience intensive. Cohort and attribution labs transferred directly into our lifecycle marketing rituals.
SaaS Growth USA
