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Consumer Analytics Courses

Customer, marketing, and content analytics programs that connect behavioral data, segmentation, and measurable growth.

DM005 · Intermediate
Customer Datascience
Customer journey datascience—acquisition, engagement, segmentation, CLV, churn, experimentation, and activation across digital channels.
Starts 2026-11-24
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DM006 · Intermediate
HR Datascience
People datascience for HR—workforce metrics, hiring funnels, engagement, attrition, performance, DEI, and people decisions with data.
Starts 2026-12-02
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DM001 · Advanced
Marketing Data Science
Anonymous behavioral modeling for media & publishing—clickstream engineering, churn, segmentation, CLV, survival analysis, and activation.
Starts 2026-12-21
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DM003 · Advanced
Journalism Datascience
Newsroom datascience with SIR/logistic news diffusion math—reader journeys, segmentation, retention, paywall, and editorial intelligence.
Starts 2026-12-31
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DM004 · Advanced
Content Intelligence
Enterprise social media analytics—engagement, audience, topic, sentiment, creator, visual, recommendation, trend, virality, predictive, attribution, and competitive intelligence.
Starts 2026-12-30
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DM002 · Intermediate
Digital Marketing
Full-stack practitioner program—SEO, Google Ads, Meta Ads, content, email, automation, GA4, CRO, AI tools, and capstone campaign.
Starts 2026-11-16
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