Journalism Datascience
Data-driven editorial strategy for newsrooms—clickstream, news diffusion math (SIR/logistic), audience segmentation, retention, paywall, programmatic ads, and newsroom intelligence.
4.9
(190 students)
8 Weeks · 24 hours
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What is this course about?
Journalism Datascience
Newsrooms · Diffusion · Retention · Paywall
Apply datascience in newsrooms—reader journeys, segmentation, retention, paywall, and editorial intelligence with practical diffusion models.
What you'll walk away with:
- Newsroom analytics fluency for reader and content decisions
- Segmentation and retention patterns for publisher growth
- Paywall and editorial intelligence measurement habits
- Diffusion-model intuition for story and audience dynamics
- Portfolio analyses tailored to journalism data roles
Course Features
Post Graduate Diploma
8 Weeks of Content
Hands-on Projects
Community Support
Lifetime Access
Student Reviews
Meera Krishnan
Outstanding journalism datascience course. Reader journey and paywall analytics labs were immediately useful in our newsroom.
National daily IndiaArjun Bose
Practical newsroom DS with clear diffusion and retention models. Editorial intelligence dashboards from class impressed our leadership.
Digital publisherFatima Sheikh
Best applied datascience for journalism I have found. Segmentation and retention modules changed how we brief editors.
Media analytics teamOwen Harris
Strong journalism datascience program. Portfolio analyses helped me transition from reporting into newsroom data roles.
News org UK
