Marketing Data Science
Anonymous behavioral modeling for media & publishing—clickstream engineering, sessionization, churn, segmentation, CLV, survival analysis, and multichannel activation.
4.9
(280 students)
8 Weeks · 30 hours
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What is this course about?
Marketing Data Science
Clickstream · Churn · Segmentation · CLV
Apply data science to marketing and media—behavioral modeling, churn, segmentation, CLV, and activation from anonymous clickstream signals.
What you'll walk away with:
- Clickstream engineering habits for marketing analytics
- Churn, segmentation, and CLV modeling patterns
- Activation-ready insights for media and publishing teams
- Survival and behavioral analysis skills for retention work
- Portfolio analyses that connect models to marketing decisions
Course Features
Post Graduate Diploma
8 Weeks of Content
Hands-on Projects
Community Support
Lifetime Access
Student Reviews
Samir Desai
Excellent marketing data science course. Clickstream, churn, and CLV labs translated directly into activation work for our media clients.
Publicis SapientRiya Malhotra
Practical behavioral modeling for marketing. Segmentation and survival analysis modules upgraded how we talk about retention with stakeholders.
GroupMAnkit Jain
Best applied marketing DS course I have taken. Anonymous journey modeling finally connected analytics to campaign decisions.
Fractal AnalyticsClaire Bennett
Strong marketing data science program. Portfolio analyses from the labs helped me move into a media analytics role.
Publisher Analytics UK
